FC Bayern Munich Partners with Betano: A Game-Changing Sponsorship Deal
FC Bayern Munich, the pride of German football and the most decorated club in the nation, has unveiled an exciting multi-year sponsorship partnership with Betano, a prominent international online sports betting and gaming brand under the umbrella of Kaizen Gaming.
This groundbreaking collaboration positions Betano as an official sponsor of the Bundesliga titans for a period of three seasons, commencing with the 2025-26 season and extending through the conclusion of the 2027-28 season.
This landmark partnership marks Betano’s largest venture in the German market, showcasing its commitment to a pivotal region and its ambitious global growth strategy. For FC Bayern, this agreement not only fortifies its commercial portfolio but also amplifies its influence within the rapidly evolving digital sports entertainment arena.
On this momentous occasion, Michael Diederich, FC Bayern Deputy CEO, expressed, “We are thrilled to welcome Betano as our new partner. As a leader in the global market, Betano embodies innovation and a relentless drive for excellence—qualities we also cherish at FC Bayern. Together, we will pursue our mutual growth objectives and enhance our innovative capabilities.”
George Daskalakis, CEO of Kaizen Gaming, added, “Today marks a thrilling new chapter for Kaizen Gaming and Betano as we unite with FC Bayern. From the outset of our journey, we dreamed of collaborating with one of the most iconic clubs in world football. This partnership reflects our remarkable progress as a company, positioning Betano among the world’s top online gaming and betting brands.”
Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, continued, “Germany has always been a pivotal market for us, being the second country where Betano launched. This partnership is our biggest in Germany, reinforcing our commitment to delivering innovative, safe, and responsible gaming experiences for German fans. FC Bayern’s global fanbase further enhances our ability to engage with audiences worldwide.”
Betano is celebrated for its extensive sports betting and gaming services across 19 markets in Europe, the Americas, and Africa. The brand is consistently recognized for its competitive odds, live betting features, and a strong commitment to responsible gambling. Beyond this partnership, Betano has secured sponsorship agreements with notable events like the CONMEBOL Copa América Femenina 2025, the UEFA Europa League, the UEFA Conference League, and several other prominent football clubs.
This collaboration between FC Bayern and Betano highlights their shared commitment to excellence, innovation, and providing exceptional experiences for their audiences. This partnership is set to elevate the fan experience for millions of FC Bayern supporters globally while significantly enhancing Betano’s presence in the fiercely competitive international market.
As FC Bayern Munich continues to make waves on the global stage, they are currently competing in the ongoing FIFA Club World Cup 2025. The Bavarian giants are gearing up for a thrilling quarter-final match against French powerhouse Paris Saint-Germain, scheduled for tomorrow at 9:30 PM IST. This highly anticipated clash, a rematch of the 2020 UEFA Champions League final, further solidifies Bayern’s elite status in world football.
