The Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga, is taking its longstanding partnership with Sportradar Group to new heights. This collaboration aims to enhance the viewing experience, foster innovation with unique data, and offer cutting-edge digital experiences tailored for the betting and gaming markets.
Since their partnership began in 2005, Bundesliga International and Sportradar have introduced a variety of exciting products ahead of the 2025–26 Bundesliga season, leveraging an impressive 3.6 million data points from every Bundesliga match, powered by Sportradar’s advanced technology. These innovative solutions will be available to Sportradar’s extensive global clientele.
Among the new offerings are Live Player Markets, which present around 240 additional betting opportunities per match using Bundesliga tracking data and Sportradar’s AI capabilities; 4Sight Streaming, which enriches live viewing with AI-driven overlays and insights; and an Enhanced Live Match Tracker that utilizes tracking data and computer vision to boost fan engagement and enhance in-play betting experiences.
Patrick Mostboeck, SVP Fan Engagement at Sportradar, expressed his excitement, stating, “We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular soccer leagues in the world. Over the course of our nearly twenty-year relationship, we’ve worked together to develop some of the most innovative and engaging soccer solutions for fans across the globe. We continue to find new ways to engage audiences and deliver unmatched value to the global soccer ecosystem.”
Sportradar stands as an industry leader, covering over 150,000 matches annually across more than 900 soccer leagues, making it the most comprehensive soccer portfolio in the industry.
Peer Naubert, Chief Executive Officer of Bundesliga International, added, “The Bundesliga is always looking to innovate. Working with Sportradar, we’re leading the charge in enhancing our media products for the betting and gaming industry. This long-term relationship sets the stage for creating new ideas and staying ahead of the curve, and we’re excited to see the results of our efforts come to life with this latest launch.”