Revving Up Connections: BWT Alpine F1 Team Partners with Claro for a Thrilling Latin American Experience
The French Formula 1 powerhouse, BWT Alpine Formula 1 Team, is excited to unveil a groundbreaking partnership with Claro, a leading telecommunications giant in Central and South America.
This strategic alliance aims to significantly enhance Alpine’s presence in the dynamic Latin American market, particularly by fostering a deeper connection with fans through the promising Argentine driver, Franco Colapinto.
Claro, a prominent player within América Móvil, stands tall as one of the world’s largest telecommunications providers, offering vital connectivity to over 300 million users across 16 countries in Latin America and seven in Europe. The synergy between Claro’s core values of speed and quality and the high-performance ethos of Formula 1 makes this partnership a perfect fit.
As part of this exciting collaboration, Claro branding will be prominently featured on Franco Colapinto’s race helmet and cap throughout the 2025 season. This visual branding powerfully underscores Claro’s commitment to motorsport and its enthusiastic support for emerging talent from Argentina.
Commenting on this thrilling announcement, Franco Colapinto stated, “I am thrilled to partner with Claro – América Móvil – and to have their support this year. Claro’s commitment to connectivity and innovation resonates with our pursuit of precision, speed, and seamless performance on the track. I’m proud to unite our brands and bring a touch of Latin America to every Grand Prix.”
Julio Porras Zadik, CEO of Claro Argentina, Uruguay, and Paraguay, added, “We have been involved in this sport for several years, and now we return alongside BWT Alpine Formula One Team. We are very excited to support Franco at this pivotal moment.”
América Móvil boasts a rich legacy in Formula 1, having actively engaged with the sport for the past 14 years. This new partnership with BWT Alpine F1 Team and Franco Colapinto signals a revitalized commitment designed to harness the rapidly growing popularity of motorsport in Latin America.
This partnership is expected to yield significant mutual benefits. It will enhance Claro’s brand image through its association with the pinnacle of motorsport while simultaneously expanding BWT Alpine F1 Team’s commercial reach and deepening fan engagement within the crucial Latin American demographic. This collaboration highlights Alpine’s strategic focus on building strong regional relationships and its relentless pursuit of excellence both on and off the track.
