The iconic German football club, FC Bayern Munich, has taken a significant step in enhancing its commercial strategy by entering a groundbreaking three-year partnership with DRUTEX, a renowned European manufacturer of window and door systems.
This collaboration elevates DRUTEX to the status of a platinum partner for FC Bayern, marking a pivotal moment for the Polish company as it ventures into the German market.
As part of this agreement, DRUTEX will enjoy premium brand visibility at the iconic Allianz Arena and across Bayern’s extensive global digital channels. The partnership also includes innovative fan engagement initiatives and activation campaigns designed to connect DRUTEX with Bayern’s vast supporter base in Germany and beyond.
Michael Diederich, FC Bayern’s Deputy Chairman of the Executive Board, expressed enthusiasm about the partnership, stating, “DRUTEX is a leader in its industry, just as FC Bayern is in sports. With over 40 years of history, it represents continuity, quality, and constant innovation. We are thrilled to welcome DRUTEX into our family of sponsors.”
Leszek Gierszewski, President and Founder of DRUTEX, emphasized the significance of this partnership, saying, <em“FC Bayern is one of the most recognized and powerful sports brands globally, aligning perfectly with DRUTEX’s image as a reliable and innovative quality brand. This collaboration allows us to create new emotional experiences for our customers and enhance our brand visibility in Germany.”
Founded in Poland, DRUTEX has a rich history of sports sponsorship, supporting various sports such as football, cycling, ski jumping, and motorsport. Its alliance with Bayern Munich represents a major leap into the German sports market, signaling its ambition to expand beyond its established European presence.
The timing of this agreement aligns with Bayern’s resurgence on the pitch. The club successfully reclaimed the Bundesliga title in the 2024-25 season after a brief setback and made it to the quarter-finals of both the UEFA Champions League and the FIFA Club World Cup. Star player Harry Kane continued to shine, netting 41 goals across all competitions, while new signings like Luis Díaz from Liverpool FC and defender Jonathan Tah have strengthened the squad further.
On the commercial front, Bayern Munich is on a growth trajectory, having recently added Emirates, Betano, and the Rwanda Development Board to their sponsorship lineup this season. The partnership with DRUTEX reinforces the club’s status as a magnet for global brands eager to engage with its vast fan community.
As Bayern gears up to defend their title and embark on their European journey against RB Leipzig tomorrow, the Allianz Arena will once again stand as a fortress for the club and a showcase for its esteemed sponsors.