The Premier League football club, Nottingham Forest FC, has officially launched an exciting multi-year collaboration with the global trading and investment platform, eToro. This partnership will see eToro serve as the club’s official trading partner, starting from the 2025-26 season.
This landmark agreement encompasses both the men’s and women’s teams of Forest, underscoring eToro’s dedication to promoting gender equality in sports and enhancing financial inclusion.
As part of this dynamic deal, eToro will prominently feature across matchday branding at the iconic City Ground and will engage fans with collaborative content on Nottingham Forest’s digital platforms throughout the season.
Expressing enthusiasm about the collaboration, Paul Bell, Chief Business Officer at Nottingham Forest, stated, “We’re thrilled to welcome eToro to our esteemed roster of partners. As a global brand with a strong commitment to social responsibility, eToro aligns perfectly with our vision of leveraging football to make a positive impact on communities. We eagerly anticipate working on impactful campaigns in the upcoming season.”
Stephanie Wilks‑Wiffen, Director of Marketing at eToro, added, “Football is a powerful force that shapes culture and fosters conversation, which is essential for demystifying investing and making it accessible. By supporting both Nottingham Forest’s Men’s and Women’s teams, we are reinforcing our commitment to bridging the gender gap in finance and sports.”
Founded in 2007, eToro has rapidly ascended to become one of the world’s largest social investment platforms, boasting over 35 million registered users worldwide. The brand holds an expansive sponsorship portfolio across various sports, including football and rugby, with partnerships involving notable teams like West Ham United, Everton FC, Bayer 04 Leverkusen, and Premiership Women’s Rugby.
For Nottingham Forest, this partnership with eToro represents a significant milestone in the expansion of its commercial portfolio. With recent agreements including partnerships with Bally’s and Sokin, the club continues to diversify its revenue streams beyond traditional sectors, attracting leading players from fintech and other innovative industries.
