Google is ushering in a new era of video creation with Veo 3, the latest version of its generative video model. It is now available in public preview for all Google Cloud customers and partners through Vertex AI—and it’s a game-changer.
Veo 3 is more than an upgrade—it’s a bold leap into the future of storytelling. It blends high-definition visuals with natural soundscapes, adding everything from realistic ambient noise to full-blown dialogue, bringing stories to life like never before.
What Makes Veo 3 Different?
Veo 3 takes a big step forward in how videos are created using AI. It is a tool designed for creators and businesses to build full-fledged, narrative-driven content. With Veo 3 on Vertex AI, you can make:
- Fluid, natural videos that synchronize video with audio and dialogue: Veo 3 synchronizes visuals with audio, including dialogue, background music, and environmental sounds— all synced in one smooth pass.
- Cinematic video that captures creative nuances: From how the light hits water to the shade of the sky, Veo 3 captures and understands subtle visual nuances that allow creators to get specific with mood, tone, and setting and deliver high-definition scenes.
- Realistic movement that simulates real-world physics: Veo 3 brings scenes to life by mimicking real-world physics, producing natural water movement, accurate shadow placement tied to objects and characters, and smooth, lifelike human movement. This realism makes each frame feel grounded and immersive.
Businesses Are Already Using Veo
Veo 3 is already making waves in industries from advertising to digital media. It is helping companies create everything – from social media ads to product demos – and internal materials like training videos and presentations —all made faster and easier than ever.
Here’s what early adopters are saying:
“Veo 3 has marked the difference within the gen AI industry, and we’re glad that Freepik users have been some of the first to try the model out.” — Omar Pera, CPO, Freepik
“Creativity is deeply personal, and our goal is to build a platform that adapts to every workflow. By working with Google, we’re combining the best technologies to give creators more control, efficiency, and power than ever before.” — Zeev Farbman, Co-Founder & CEO, Lightricks
“Veo 3 is the single greatest leap forward in practically useful AI for advertising since genAI first broke into the mainstream in 2023. By allowing brands to make fully fledged films from a single prompt – including brand, story, video, sound effects, voiceovers and more – Veo3 in one swoop lowers the barriers to entry to gen AI for creative people and elevates gen AI to a top tier brand building tool usable at every stage of the marketing funnel.” – Will Hanschell, co-founder and CEO, Pencil
How To Try Veo 3 — Without Paying
While Veo 3 isn’t completely free, Google Cloud offers a $300 trial credit that lets you explore it at no cost. This trial applies to all Google Cloud services, including Vertex AI, where Veo 3 is hosted.
Here’s how it works:
Step 1: Sign up for a Google Cloud free trial (you will need a credit or debit card for identity verification).
Step 2: You will receive $300 in Cloud Billing credits, valid for 90 days.
Step 3: Use those credits across any Google Cloud service—including Vertex AI, where Veo 3 lives.
During the trial, you can generate short 8-second Veo 3 videos, ideal for testing the model’s capabilities. You will only be billed if you upgrade to a paid account after using up the credit.
Start Creating With Veo 3 Today
Veo 3 is designed for enterprise-grade scalability and responsible use, featuring built-in safety filters and SynthID for watermarking. To get started, click to learn more about Veo 3 on Vertex AI and start generating with Veo 3 now on Vertex AI Media Studio.
