The Pro Kabaddi League (PKL) team, UP Yoddhas, has just unveiled two thrilling partnerships ahead of Season 12! They are teaming up with playR as their official kit partner and Anthlete Nutritions as an official partner.
Announced via the team’s official social media channels, the tagline “Passion in every thread, elegance in every color” perfectly captures playR’s commitment to crafting stylish and functional sportswear. playR will design and provide the Yoddhas’ kits for the upcoming season, ensuring that the players not only look great but also perform at their best with high-quality apparel tailored for elite competition.
Additionally, the Yoddhas have partnered with Anthlete Nutritions, a brand that specializes in supplements and wellness products tailored for athletes. This collaboration underscores the increasing importance of nutrition and recovery in kabaddi, ensuring that players are well-equipped to handle the challenges of a demanding season.
This growing trend within the PKL highlights how franchises are aligning with lifestyle, performance, and wellness brands to enhance their sponsorship portfolios. With kabaddi’s strong presence in Tier-2 and Tier-3 cities and a rapidly expanding digital audience, the league continues to attract brands eager to engage with one of India’s most passionate fanbases.
On the field, the UP Yoddhas are gearing up for Season 12 with a well-rounded roster. Defensive anchors like Sumit, Ashu Singh, and Iranian powerhouse Mohammadreza Kaboudrahangi will solidify the backline, while the raiding duties will be led by Surender Gill and recent auction recruit Guman Singh. The addition of South Korea’s Dong Geon Lee further enhances their offensive strategy. Under the expert guidance of head coach Jasveer Singh, the team is set to kick off their campaign on 30 August 2025 against Telugu Titans in Visakhapatnam.
By securing partnerships with playR and Anthlete Nutritions, the UP Yoddhas are solidifying their status as a leading PKL franchise, both on and off the mat.