Toyota Boosts Its Presence in Cricket with Exciting New Partnership for The Hundred 2025
The renowned Japanese automotive powerhouse, Toyota, is making waves in the world of cricket by becoming the official automotive partner for The Hundred’s revamped playing kits for 2025. This strategic alliance marks a significant expansion of Toyota’s influence in English and Welsh cricket.
This partnership builds upon Toyota’s established relationship with the England and Wales Cricket Board (ECB), as they continue their role as the ECB’s principal partner, further solidifying their commitment to the sport.
As part of this exciting new agreement, the iconic Toyota name and logo will be elegantly displayed on the sleeves of all eight men’s and women’s team kits for The Hundred in 2025. This prominent placement highlights Toyota’s unwavering support for cricket at every level in England and Wales.
Scott Thompson, President and Managing Director at Toyota, expressed enthusiasm for the partnership’s shared vision, stating, “By extending our partnership with the ECB as the Automotive Partner for The Hundred, we aim to enhance cricket’s accessibility and inclusiveness, fostering growth in participation through the shortest format of the game while championing both men’s and women’s cricket.”
Alex Perkins, Commercial Partnership Director for The Hundred, echoed Thompson’s sentiments, adding, “We are thrilled to deepen our partnership with Toyota to include The Hundred. They share our commitment to making cricket accessible to everyone and reaching as many fans as possible, making their presence on the eight playing shirts truly fantastic.”
The 2025 playing kits, designed by New Balance, are not just a sponsorship vehicle; they represent the intersection of performance, sustainability, and modern aesthetics. Remarkably, these kits are made from 100% recycled and fully recyclable materials, showcasing a strong commitment to environmental sustainability. They also feature New Balance’s NB DRY fast-drying technology to ensure optimal player comfort and performance.
The designs draw inspiration from a variety of sources, including fashion, music culture, and the vibrant cities each team represents, creating a stylish aesthetic suitable for both on and off-field wear. Additionally, KP Snacks will continue to be prominently displayed on the front of the shirts.
The highly anticipated 2025 Hundred kits, adorned with the Toyota logo, will make their debut on Tuesday, August 5, 2025, during the opening double-header at Lord’s, featuring the London Spirit battling against the Oval Invincibles.
Toyota’s extensive investment illustrates a long-term commitment to fortifying the roots of cricket while expanding its reach across England and Wales, reinforcing its brand values of mobility, inclusivity, and community engagement.
