Volleyball World Strengthens Partnership with SPONSOR for a Thrilling 2025 Volleyball Season

Volleyball World, the premier global organization committed to advancing volleyball and beach volleyball, has exciting news! They are expanding their collaboration with SPONSOR, Thailand’s leading sports drink brand under the TCP Group, to enhance volleyball’s popularity across Southeast Asia.

This enhanced partnership will kick off in 2025 and includes a series of major volleyball tournaments throughout the region, promising to elevate the sport’s presence and fan engagement.

Entering their third year of collaboration, Volleyball World and SPONSOR have already made a significant impact. SPONSOR was the proud title sponsor of the record-breaking 2024 Women’s Volleyball Nations League (VNL) Finals in Thailand, along with the 2023 VNL Bangkok Stage. The total live broadcast audience for the VNL 2024 in Thailand reached an astonishing 38.4 million viewers over 53 hours of coverage. The highly anticipated match between Thailand and China, aired on Channel 7, garnered an average live audience of 3.7 million, making it the most-watched sports event in Thailand that year, with a peak audience of 4.6 million.

Building on this impressive momentum, SPONSOR will broaden its support for select stages of the 2025 VNL across Southeast Asia, as well as the historic FIVB Women’s Volleyball World Championship 2025, which will take place in Thailand for the very first time.

This year, SPONSOR’s partnership will lead to a dynamic, multi-channel marketing campaign featuring thrilling fan interaction activities, including chances to win match tickets and exclusive merchandise. Fans can look forward to a variety of engaging events designed to enhance their experience throughout the competition. SPONSOR’s “Cheer for Thailand with All Your Heart” campaign aims to unite volleyball enthusiasts, encouraging them to passionately support their favorite teams.

Oliver Clarke, Head of Sponsorship at Volleyball World, expressed his enthusiasm: “We are thrilled to extend our collaboration with SPONSOR, a brand that resonates with our vision to promote volleyball and engage more fans across Southeast Asia. The enthusiasm and dedication shown by supporters in Thailand during the VNL over the past two years have been incredible, and with SPONSOR’s ongoing support, we are excited to explore new ways to connect with both new and existing fans.”

Mallika Lungnimitmas, Marketing Director of TCP Group, added, “Since 2023, we have proudly supported the Volleyball Nations League (VNL) in Thailand, offering fans a world-class sporting experience and the chance to cheer on the Thai national team. This year, we are excited to celebrate a significant milestone as we extend our partnership to the Women’s Volleyball World Championship 2025, which comes to Thailand for the first time ever. This prestigious tournament will allow Thai fans to support their team at home while witnessing elite international competition.”